Energy and confidence positively blossoms out of an entrepreneur who has a brand identity they are proud of. Here at Swoon, we listen to your ideas, your story and your vision and help you to bring them to life though fabulous design, copywriting, photography, PR and business hand-holding.
“Seeing your brand come to life through this kind of creative development is so exciting and is often the springboard needed to take your business to the next level. ”.
Whether you are just setting your business up and don't know where to start, or if you have a brand that you feel needs a face lift, or you simply need some motivating creative direction and focus, we are here with experienced hands to help inspire you and give you the clarity you need in order to achieve your dreams faster. We will get to the core of your brand, get inside the head of your target audience and develop a well thought out, compelling and irresistible brand Identity or promotional plan that captivates future clients and takes your business forward.
uccessful Brand Identity is so much more than just a designing a quick logo. Its about ALL the visual design elements of your business (think stationary, website, social media, promotional material and copy) being chosen to showcase the personality of your brand, and them all merging together on a consistent basis. Colours, fonts, patterns, photography and even the tone of your written 'voice' all need to be chosen carefully to emphasise your unique selling points and add depth, character and individuality to fully represent you.
Once this well thought out blueprint is decided and followed consistently, it will help to create an emotional connection between you, your business and your customers, and ultimately attract, engage and compel people to do business with you.
Often our clients are happy with their brand identity but are in need of powerful PR and marketing ideas to inspire their customers and attract new ones. Through monthly or bi-monthly meetings, we dig deep to develop cost effective yet compelling promotional strategies that will get you noticed by all the right people, for all the right reasons.
Lastly, some people struggle with finding a 'voice' for their brand and writing consistently engaging copy for all the written content required to get their message across. It might be web content, it might be instagram posts, it might be promotional flyers, but whatever it is, the writing you present can make or break business opportunities. It really is important to get it right! Having spent nearly 20 years in fashion, beauty and lifestyle PR, Lucy is your go to for this service! Whatever your business, as long as you give her the information you need to get across, she will write it in a way that your target audience understands. She acted as 'the voice of fashion' for both WestQuay and The Oracle shopping centres for 5 years and managed to not only gain a consistently high level of local press coverage, but also to position them both as 'the authority on fashion' in their respective areas.
When it comes to motivating you, and helping you develop your brand we really can help to guide you every step of the way!